frameworks
Structure, not a script.
Frameworks keep you organized under pressure. Reciting one word for word reads as rehearsed and gets penalized. Each page shows the structure and where to deviate.
design
· CIRCLESProduct design and "improve/design a product" interview questions worked example → · Design sprintDiscovery and product design questions with genuine uncertainty, competing solution directions, or cross-functional alignment problems where the cost of the wrong build is high worked example → · Double diamondProduct sense and design questions where the interviewer wants to see disciplined problem-space work before solutions worked example → · Hook ModelEngagement and retention design questions, habit-forming product critiques, and ethical design discussions worked example → · Product sense 6-stepProduct sense and "design/improve a product" questions at any level worked example →
prioritization
· Cost of Delay (CoD)Sequencing features when opportunity windows, competitive deadlines, or platform dependencies create real economic stakes for getting the order wrong. worked example → · Eisenhower matrixTriage when competing demands are arriving simultaneously and stakeholder pressure is making everything feel equally urgent. A diagnostic tool, not a backlog scoring method. worked example → · GEMCompany-level priority alignment, stage-appropriate roadmap weighting, interview answers on prioritization philosophy worked example → · GISTTeams that want to replace a committed feature roadmap with a continuous experiment pipeline connected to annual goals, without abandoning agile delivery tooling. worked example → · ICERapid triage of a shortlist where reach is roughly comparable across candidates and you need a ranked order before you have reach data. worked example → · Kano modelPrioritization and product sense questions where satisfaction tradeoffs matter worked example → · Mitigation Feasibility GateAI feature prioritization, safety-gate decisions, and interview questions about what you would not ship worked example → · MoSCoWFixed-window release scoping and stakeholder alignment sessions worked example → · Now/Next/LaterContinuous-discovery teams, stakeholder alignment, interview roadmap questions worked example → · RICEStacking features against each other when reach varies significantly across candidates and you need a scored, defensible rank order to bring to stakeholders or an interview. worked example → · Value vs effort matrixPrioritization and backlog grooming questions, especially when you need a fast, stakeholder-legible ranking across heterogeneous features worked example → · Weighted ScoringDecisions where the dimensions of value are genuinely different in kind (strategic bets, platform choices, vendor selection, internationalization order) and RICE's four fixed variables cannot sort the candidates correctly. worked example →
metrics
· AAARRR (Pirate Metrics + Awareness)Growth PM interviews, diagnosing top-of-funnel problems, positioning audits, and any product where reach precedes conversion worked example → · AARM Method"How would you measure success for X?" questions at Google, Meta, and Amazon worked example → · AARRR (Pirate Metrics)Metrics interview questions, "how would you measure success," and product diagnosis rounds worked example → · AARRR (Growth Accounting)Growth PM interviews, root-cause analysis questions, metrics deep-dives, and diagnosing a flat or declining growth number worked example → · Fault tree analysisMetric drops and incident post-mortems where the failure is known and you need to trace every causal path without missing a branch worked example → · Fishbone diagramRCA questions where the cause is cross-functional, gradual, or politically contested worked example → · 5 WhysExecution interviews, metric-drop diagnosis, post-launch failure analysis worked example → · GAMEExecution rounds, "how would you measure success for X?" interview questions worked example → · HEART"Measure success" and "define metrics" interview questions, especially for Google roles worked example → · KPI tree"Measure success," metric drop root cause, and OKR alignment questions in execution interviews worked example → · North Star MetricAnalytical rounds, "define success" questions, and product sense interviews worked example → · Vanity vs. Actionable MetricsMetrics questions, success-measurement questions, RCA rounds, and stakeholder reviews worked example →
discovery
· Jobs to be doneProduct-sense, product design, and strategy questions where the candidate needs to ground ideas in user motivation rather than feature lists worked example → · JTBD for AI agentsAI-native product-sense and strategy questions where the interviewer asks how you think about user needs for an agent product worked example → · Opportunity ScoringDiscovery prioritization and "how do you decide which customer problem to solve" worked example → · Opportunity solution treeDiscovery process questions, product-sense interviews where the candidate needs to show disciplined customer research, and strategy questions about prioritization worked example → · User story mappingDiscovery, MVP scoping, backlog prioritization, and cross-functional alignment questions where the candidate needs to show they can move from user research to a coherent release plan worked example → · Value proposition canvasProduct-sense and strategy questions where the candidate needs to articulate why a specific product creates value for a specific customer, not just what it does worked example →
behavioral
· ADKARBehavioral questions about driving adoption, managing resistance, or rolling out process and product changes worked example → · SOARBehavioral questions that reward agency, judgment under constraint, and stakeholder navigation worked example → · STARBehavioral and leadership questions in PM interviews worked example → · STARLFailure, conflict, and growth questions where learning velocity is the signal worked example →
strategy
· 4Ps marketingGTM and launch questions of the form "how would you price and launch X?" or "how would you take X into a new market?" Use it to structure an answer after you have named a segment and a positioning, not as a substitute for that prior thinking. worked example → · 7Ps marketingGTM, pricing, market entry, and product launch questions where the service delivery layer matters. Best for B2B SaaS, AI products, and marketplace contexts where how the product gets delivered is as important as what it does. worked example → · BCG Growth-Share MatrixPortfolio prioritization questions of the form "how would you allocate investment across these product lines?" or "which of these initiatives should we double down on?" Not for single-product feature prioritization. worked example → · AIDAThe messaging and communications layer inside a GTM or product launch answer. Not a complete GTM framework. Use it to structure what you say to whom at each awareness stage, then go broader for pricing, distribution, and success metrics. worked example → · Ansoff matrixStrategy interview questions of the form "should company X enter market Y?" or "how should company X grow?" Use it to eliminate options quickly and commit to a recommendation, not to enumerate all four quadrants. worked example → · Beyond FrameworksDeciding when to use a framework vs. when structured recitation kills your candidacy worked example → · Business Model CanvasStrategy interview questions of the form "walk me through this product's business model" or "how would you think about X's strategy." Use it to locate where value creation and value capture are misaligned, not to enumerate all nine blocks. worked example → · DHMProduct strategy interviews, evaluating whether an initiative is strategy or a feature, identifying structural moats worked example → · GE-McKinsey 9-box matrixPortfolio prioritization across distinct product lines or strategic bets at director level and above worked example → · Lean CanvasNew product bets, 0-to-1 features, market-entry decisions, startup strategy questions worked example → · MECEEstimation questions, root-cause analysis, behavioral structuring, product sense decomposition worked example → · Porter's Five ForcesMarket entry, competitive positioning, and build-vs-buy-partner decisions worked example → · PR/FAQProduct definition and strategic alignment before any engineering begins worked example → · Product Strategy CanvasStrategy interview questions of the form "what is your product strategy for X?" or "how would you grow this product?" Use it to show a set of integrated choices, not a list of features with dates. worked example → · SWOTMarket entry, competitive positioning, and build-vs-buy questions worked example → · TAM SAM SOMStrategy and estimation questions that ask you to size a market opportunity, justify an investment decision, or assess whether a space is worth entering. Not a Fermi estimation tool: that is a different interview type with a different output expectation. worked example → · Working Backwards (PR-FAQ)Strategy and product definition, especially at Amazon and AI-native companies worked example →